---
title: "Thinking Different"
date: 2005-02-20 23:57
status: published
description: >
  This is not how to write proper.

tags: English, wrongness

links:
  - url: http://www.apple.com/
    title: "Apple"
    rel: related
    type: text/html
  - url: http://www.apple.com/uk/
    title: "Apple UK and Ireland"
    rel: related
    type: text/html
  - url: http://www.microsoft.com/
    title: "My Microsoft"
    rel: related
    type: text/html

---

<p>
Part of the front page of <a href="http://www.apple.com/">the Apple website</a>:
</p>
<p>
<img src="/thinkingdifferent/powerbooktitle20050131.gif" alt="“Travel light and fast. The new PowerBooks.”">
</p>
<p>
And the equivalent part of <a href="http://www.apple.com/uk/">the Apple UK and Ireland website</a>:
</p>
<p>
<img src="/thinkingdifferent/powerbooktitle20050131.gif" alt="“Travel light and fast. The new PowerBooks.”">
</p>
<p>
One problem: here in Britain we have <em>adverbs</em>. Light cannot be travelled - it's intangible; fast cannot be travelled - it's a bloody adjective. (Similarly, <a href="http://www.browsehappy.com/" title="Browse Happy">happy cannot be browsed</a>.)
</p>
<p>
But of course this is Apple - it's to be expected; at least they don't use “my” in place of “your”.
</p>