git ssb

title: "Thinking Different" date: 2005-02-20 23:57 status: published description: > This is not how to write proper.

tags: English, wrongness

links:

• url: http://www.apple.com/
  title: "Apple" rel: related type: text/html
• url: http://www.apple.com/uk/
  title: "Apple UK and Ireland" rel: related type: text/html
• url: http://www.microsoft.com/
  title: "My Microsoft" rel: related type: text/html

<p>
Part of the front page of <a href="http://www.apple.com/">the Apple website</a>: </p>
<p>
<img src="/thinkingdifferent/powerbooktitle20050131.gif" alt="“Travel light and fast. The new PowerBooks.”">
</p>
<p>
And the equivalent part of <a href="http://www.apple.com/uk/">the Apple UK and Ireland website</a>: </p>
<p>
<img src="/thinkingdifferent/powerbooktitle20050131.gif" alt="“Travel light and fast. The new PowerBooks.”">
</p>
<p>
One problem: here in Britain we have <em>adverbs</em>. Light cannot be travelled - it's intangible; fast cannot be travelled - it's a bloody adjective. (Similarly, <a href="http://www.browsehappy.com/" title="Browse Happy">happy cannot be browsed</a>.) </p>
<p>
But of course this is Apple - it's to be expected; at least they don't use “my” in place of “your”. </p>